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Privacy Policy

Welcome to PINK & BLUE BABY SHOP!

We at pinkbluebabyshop.com have a perpetual commitment to protect and keep your information confidential. We ensure that your shopping experience is safe, private and secured at all times. Personal information that you give us upon purchase are kept to ourselves for order fulfillment purposes only except when you ask us to share it or if the law requires us to divulge your information.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from pinkbluebabyshop.com (the “Site”). 

PINK & BLUE BABY SHOP store reserves the right to make changes to this Privacy Policy at any time. By accessing www.pinkbluebabyshop.com (“Website”), you confirm that you have read and understand this policy including how and why we use your information. If you don’t want us to collect or use your personal information, you should not use the Website or order goods from pinkbluebabyshop.com. We are not responsible for the content or privacy policies of third parties.

Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.   
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

 _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

 _shopify_visit, no data held, persistent for 30 minutes from the last visit, used by our website provider’s internal stats tracker to record the number of visits

 _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, stores information about the contents of your cart.

 _secure_session_id, unique token, sessional

 storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you
- Screen our orders for potential risk or fraud and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 
- We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store (you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy). We also use Google Analytics to help us understand how our customers use the Site (you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 


Behavioral advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads  
- Google: https://www.google.com/settings/ads/anonymous  
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

GDPR Compliance

By subscribing to PINK BLUE BABY SHOP text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided when you subscribed, and that the messages may be sent via automatic telephone dialing system or other technology. Message frequency is recurring. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP, END, CANCEL, UNSUBSCRIBE or QUIT to opt-out and HELP for customer support. You may receive an additional text message confirming your decision to opt-out.  You understand and agree that attempting to opt-out by any means other than texting the opt-out commands above is not a reasonable means of opting out.

PINK & BLUE BABY SHOP store complies with the requirements of the General Data Protection Regulation (“GDPR”) with respect to data concerning citizens or residents of European Union countries and Switzerland. To the extent other terms of this Privacy Policy or PINK & BLUE BABY SHOP Terms and Conditions contradict the terms herein as applied to EU Residents and Citizens, the terms of this “GDPR Compliance” section control.

EU residents and citizens have the following eight rights under GDPR and are entitled to the facilitation of these rights by PINK & BLUE BABY SHOP as set forth herein:

Right to be Informed

PINK & BLUE BABY SHOP collects the following “personal information” as defined in GDPR when a sale is consummated: name, e-mail address, shipping address, telephone number and credit card information. You may provide other information in custom orders you make such as the names of a member of a family, the family name, the year the family was established, and locations they lived. We use this information to process and fulfill your order and to notify you of your order status. You may also choose to provide us with your personal information of varied nature if you contact us regarding customer service concerns.

Right of Access

EU residents and citizens have a right to be informed of data that is stored, processed or analyzed and to obtain a copy in plain English. To request such information please email us at contact@pinkbluebabyshop.com using the same email you used to complete your transaction and provide us with your payment information in order to provide your account security.

Right to Rectification

EU residents and citizens have a right to revise our information if inaccurate or complete, and if information is disclosed to third parties to have that information rectified by the third parties. If after accessing your information, an EU resident or citizen believes our information on file regarding you is inaccurate, one may respond to the email which was provided with information pursuant to EU resident or citizen right of access and provide the rectifying information.

Right of Erasure

This is a non-absolute ‘right to be forgotten.’ If you are an EU resident or citizen and after accessing your information you would like to have it erased, please send an email explaining the circumstances warranting erasure to the email which provided your information pursuant to your right of access. We may comply with the request, we may have a legal obligation to preserve some or all data under relevant laws, and/or we may have a legal right to retain information you have requested be deleted. You will be advised of our decision regarding your data erasure request.

Right to Restrict Processing

EU residents and citizens have a right to ask PINK & BLUE BABY SHOP to suspend the processing of your personal information in certain scenarios, for example if you want us to establish the accuracy of the data, or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. Where processing is restricted, we are allowed to retain sufficient information about you that the restriction is respected in the future.

Right to Portability of Data

EU residents and citizens have a right to have your data stored with us to be moved, copied or transported in a safe and secure manner without affecting its usability. If you would like your personal data in portable form, please email a request to contact@pinkbluebabyshop.com with the subject line “REQUEST FOR PORTABLE DATA.”

Right to Object to Processing

EU subjects may object to direct marketing including any personalized website content, emails, or to all processing of their personal information. EU citizens and residents have an absolute right to object to use of their personal data for direct marketing purposes. You may not have an absolute right to object if your personal data is used for a task carried out in the public interest, or for legitimate interests such as scientific or historical research or statistical purposes. If you are an EU citizen or resident who objects to processing of their personal information, please send an email request to contact@pinkbluebabyshop.com with the subject line “OBJECTION TO PROCESSING” and tell us whether you object to direct marketing or all processing.

Rights in Relation to Automated Decision-making

PINK & BLUE BABY SHOP store uses personal information to profile customers including to facilitate direct marketing. PINK & BLUE BABY SHOP may also provide emails, marketing, or advertising to EU citizens or subjects by automated means, and automated (non-human) responses to customer actions or requests. If you would like more information regarding PINK & BLUE BABY SHOP automated decision-making or to request human follow up to an automated promotion or PINK & BLUE BABY SHOP’ communication, or a response to an EU citizen or resident action or request, please send an email request to contact@pinkbluebabyshop.com with the subject line “AUTOMATED DECISIONMAKING” and provide the details of the transaction in question.

California Residents: Rights under California Law

PINK & BLUE BABY SHOP complies with the requirements of the California Consumer Privacy Act. To the extent other terms of this Privacy Policy or PINK & BLUE BABY SHOP Terms and Conditions contradict the terms herein as applied to California consumers, the terms of this section control.

California Consumer Privacy Act

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and verify your request, we will disclose to you:

  • The categories of personal information we collected about you;
  • The categories of sources from which the personal information has been collected;
  • The specific pieces of personal information we collected about you;
  • Our business or commercial purpose for collecting or selling any personal information;
  • The categories of personal information about you that was sold or disclosed for a business purpose; and/or
  • The categories of third parties to whom the personal information was sold or disclosed for a business purpose, by category or categories of personal information for each category of third parties to whom the personal information was sold.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and verify your request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our agreement with you. For example, we may not delete your personal information insofar as it is needed to honor our returns policy with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act.
  • Enable internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

To exercise the rights described above, please submit a verifiable request to us by emailing us at contact@pinkbluebabyshop.com

Only you or a person whom you authorize to act on your behalf may make a verifiable consumer request related to your personal information. If you wish to authorize another to act on your behalf, please be advised that PINK & BLUE BABY SHOP may require that you provide the authorized agent with signed written permission to submit a request and verify your own identity and confirm your permission directly with us, unless the authorized agent has a power of attorney. However, you may also make a verifiable consumer request on behalf of your minor child.

Our verification process works as follows:

Password-protected accounts- if you have a password-protected account with us, we will use password authentication to verify you.

Non-password-protected accounts- Before we may process a request, in order to protect your privacy, we will ask for you to confirm a few pieces of information that we have on our records about you, for example:

  • Your email address
  • Your billing zip code

If you make a request online to delete your personal information, we may need to confirm your request before we delete your information.

You may make a verifiable consumer request up to two times within a 12-month period, without charge. Unfortunately, we cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

We try to respond to a verifiable consumer request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension time period (up to 90 days). If you have an account with us, we will deliver our response to the email associated with that account. If you do not have an account with us, we will deliver our response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding receipt. The response we provide will also explain any reasons we cannot comply with a request, if applicable.

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not respond to your exercise of CCPA rights by:

  • Denying you goods or services.
  • Charging you different prices or rates for goods or services, including through discounts or other benefits, or imposing penalties.
  • Providing you a different level or quality of goods or services.
  • Suggesting that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

We may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time.


Data retention 


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

You may at any time opt out of any future contacts from us. Simply, send us an email and we can have you removed from our email list or change your information upon request. (Requests may be processed within 1-2 business days).

We can email us at contact@pinkbluebabyshop.com 

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any personal information on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@pinkbluebabyshop.com.

This privacy policy was last updated Sept 3rd, 2020.

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